Wyandotte's 4 Her Boutique Closing This Month
The women's store will have an online-only presence, in addition to other services being offered.
But that's the last milestone that the store will see as it's going out of business at the end of the month.
And that's OK with Rinna.
"I was bummed out at first, but then I was OK with it," she said. "I can't sit here anymore. It has nothing to do with the store. I understand that you have to build a business, but I just can't sit here anymore."
After some late night talks with her husband and some tearful soul searching, Rinna said, she toyed with the idea of moving the business, but instead opted to take it strictly online.
Instead of operating a storefront business, Rinna will sell the same types of women's merchandise on her website. She also will offer a number of other services, including being a personal stylist and closet organizer, as she looks for her next full-time employment.
"Retail is what I went into and retail is what I've always known ... but I'm really up for anything at this point," she said. "I've got some resumes out and am always looking."
Rinna announced the news Wednesday on her company's Facebook page.
*** ANNOUNCEMENT*** As it is the being of a new year and I am striving to do what I love, I have decided to take 4 Her Boutique in a different direction. January is the last month I will have the store front here in Wyandotte. Starting in February I will be running the store as a website based store as well as adding some great services to help you, my amazing clients. The details are not fully in affect but I am hoping to add closet organization, personal shopping, stylist (help you get the right outfit for a family photo) and assistance with packing for a trip. As things become more definite I will keep you in the loop. I want to thank you for all of the support you have given me in the past two years. I just need to get out there and find my passion again. Jeanette
Items in the store are marked from 40 percent to 75 percent off and will stay that way until the end of the month or until everything sells, whichever comes first, Rinna said.
"Preferably, I don't want to take anything in here with me, so I've got it all marked down to some great deals," she said.
Rinna said a number of things went into play with the store's closing, but the most severe was the lack of customers she's seen since a June 10 devastating fire at neighboring Lions & Tigers & Beers Sports Club.
"I was the only retail business open on the block and people weren't walking down or stopping in," she said. "Up until June, I was up on the year. Since then, it's been terrible."
Business has dropped by as much as 50 percent and there have been days when not a single person has stopped at the store, Rinna said.
"I'm the only one here and I'm sitting here six days a week and it just got to be too much," she said.
Rinna said she appreciates all of the customers she's gotten to know over the last two years and said they made her stint into entrepreneurship a success.
"They're the ones who kept me in business," she said.
The spot that now houses 4 Her will be turned into an art studio once the store leaves, Rinna said.