Business & Tech
BASF Turns Trees Pink for Breast Cancer Awareness
Employees of the chemical company tied 200 pink ribbons around trees in honor of Breast Cancer Awareness Month.
BASF Wyandotte has undergone a makeover as the site joins in to support Breast Cancer Awareness through its October Tie A PINK Ribbon Campaign, which is held in honor of Breast Cancer Awareness Month.
On Monday, BASF employees decorated 200 trees on the company's property along Biddle Avenue with pink ribbons to raise awareness to help in the fight against breast cancer.
The trees represent life and the pink ribbons represent action, awareness, survivorship and the memory of those who have lost their battle, according to a release sent out by BASF.
"Emphasis on awareness building and early diagnosis will significantly enhance the effectiveness of treatment," Greg Pflum, Vice President and General Manager of BASF's Midwest Hub, said. "The pink ribbons are important as it spreads the powerful message that early detection can save lives."
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