Wyandotte got a little sweeter Wednesday as a popular Downriver cake shop opened for business after relocating from Lincoln Park.
With its award-winning cake designers ready to work, the doors to opened up Wednesday morning at 145 Maple St.
Aside from cake, the shop also sells freshly baked cookies, cupcakes and other confections.
Wyandotte resident Dorey Williams and Southgate resident Fiona Black own the business and operate it along with a staff of other cake designers.
Although the Lincoln Park location was successful, Williams said, the women left that spot last month in an attempt to expand their customer base.
“I think we’ll get a lot of the foot traffic in Wyandotte,” Williams said. “We are an established business and hoping to do a little better in a community that is a little more quaint.”
Black said the pair also left Lincoln Park because they were seeking a bigger building to do business in, which they found in Wyandotte.
“We’ve got the space we need (now),” Black said. “This was just a good opportunity that we could not pass up.”
As a new business opening downtown, which expanded on square footage from its previous location, Sweet Nothings was awarded a $5,000 Downtown Development Authority grant, DDA director said.
Rankine said Sweet Nothings is a welcome addition to the downtown, especially because the area did not have a bakery. The loyal customer base of the shop also can be a beneficial factor by helping to bring more people downtown, Rankine said.
“We actively seek out business types that we don’t already have downtown as well as established businesses with a following, she said. "Sweet Nothings was a perfect fit."
A big reason for the popularity and strong customer following of Sweet Nothings is the skill of the cake designers. Black, Williams and other shop employees have won several first-place awards in cake design contests held across the nation.
Williams said that DDA members and others in the city showed nothing but hospitality as her business moved into the new location.
“We’ve been so welcome from everyone in Wyandotte,” Williams said. “Everyone has been on the same page with us.”
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